He had commissioned a large team of Harvard MBA researchers for his new book, Good to Great. But at some point, WHOOSH! Their own momentum kept them going.Ĭollins had quite a bit of reason to believe in his statement. "In times like this you want to respond not by reacting to bad news, but by building a flywheel."Ĭollins had in mind the 5,000 lb old-style flywheels. So, Bezos was intrigued when Jim said, in front of the whole executive team: Good Enough Never Is → Insist on the Highest Standards.Homegrown Leadership → Hire & Develop the Best.By 2001, Bezos had already adapted several of its concepts into Amazon’s principles: The author was Jim Collins, who published Built to Last in 1994. Together, they created the foundation for trillions in market cap: In a hail-mary attempt, Bezos invited a book author to Amazon.
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